Black Friday used to be all about crowded malls, long checkout lines, and door-crasher deals on big-ticket items. In the early 2000’s, deals on this day included TVs, fridges, or dishwashers, and then in the 2010’s, they also included newer technologies like smartphones and laptops.
These days, the world has changed and so has Black Friday. Today, one of the biggest trends is not just about physical products alone, it’s now including software.
Originating in 1960 in Philadelphia, police officers began using the term “Black Friday” to coin the chaos from the shoppers who decided to barge through retail doors after U.S. Thanksgiving.
More and more businesses are realizing that this is the perfect moment to invest in SaaS platforms and digital tools that streamline operations, boost efficiency, and set them up for success in the coming year.
From Adobe Creative Cloud to HubSpot, QuickBooks and even Patronscan, essential operational tools and software deals are becoming one of the smartest Black Friday investments a business can make.
Hardware deals get the headlines, but SaaS companies often reserve their biggest annual discounts for Black Friday and Cyber Monday.
This usually means lower annual subscription prices, locking in better rates for future renewals, and access to higher-tier features for less.
Unlike a TV that depreciates the moment it’s unboxed; software grows in value as it helps your business run better every day.
Buying a discounted subscription is just the beginning of a long-term investment for your business. The real value is how the software reduces operational friction in the long run.
Whether it’s automating financial reporting, simplifying marketing workflows, or managing customer data more effectively, software pays for itself many times over. Investing in software could also improve team communication, strengthen security and compliance, and in Patronscan’s case, protect your business and guests .
Resultantly, a Black Friday deal simply makes the ROI even stronger, and the world a touch more safer.
End-of-year planning often reveals where your team struggles. Whether it’s too much manual work, inefficient workflows, or even staff burnout, now is a great time to have a conversation with your team who do the heavy lifting on the day-to-day operations.
Software wise, an owner or leader may also see gaps in compliance or reporting, outdated or unreliable tools, or ineffective customer management, all leading to a hinderance in the forward drive of your business.
Thus, Black Friday becomes a catalyst to ask: What tools would make next year smoother, safer, and more profitable?
With so many platforms offering deals, it’s the perfect time to upgrade or expand your technology ecosystem.
If the last few years taught businesses anything, it’s that adaptability matters. Software and cloud-based systems help companies stay agile and operational no matter what happens.
They support:
Black Friday is an opportunity to invest in tools that help future-proof your business.
Great tech makes for great service. When a business invests in tools that speed up processes and reduce errors, your customers notice, and they return.
Whether you are in the Hospitality, Retail, or Technology business, improved communication, increased accuracy, and strengthened safety go a long way.
For example, ID verification technology like Patronscan helps businesses:
And that improvement starts from day one.
Black Friday pricing simply means you get more value, faster.
Unlike consumer products, like that 90-inch TV you bought last year, those lose relevance over time. On the other hand, software becomes part of the foundation of your business.
When you buy SaaS on Black Friday, you're essentially setting your team up for:
It’s not an impulse buy, it’s a strategic decision.
Yes, Black Friday is great for new gadgets and personal upgrades. We will be buying our own Samsung and iPhone upgrades for sure, but for businesses, the smartest investment is in the tools that help your team work better, faster, and safer.
If you’re evaluating new technology, whether it’s ID verification, security enhancements, operational software, or workflow tools, now is the perfect time to explore how they can transform your operations.
Remember to buy what moves your business forward. 💙